SCIENTIFIC BELARUSIAN MEDIA: SYSTEM-FORMING FACTORS

UDC 070

Lukyanuk Yuliya Nikolaevna – PhD (Philology), Associate Professor, Head of the Department of Communication Technologies and Public Relations. Belarusian State University (9 Kal’variyskaya str., 220004, Minsk, Republic of Belarus). E-mail: lukianqk@bsu.by

DOI: https://doi.org/ 10.52065/2520-6729-2025-291-8.

Key words: system-forming factor, Belarusian science media, science journalism, audience, knowledge.

For citation: Lukyanuk Yu. N. Scientific belarusian media: system-forming factors. Proceedings of BSTU, issue 4, Print- and Mediatechnologies, 2025, no. 1 (291), pp. 59–62 (In Belarusian). DOI: 10.52065/2520-6729-2025-291-8.

Abstract

The article examines the system-forming factors of the functioning and development of Belarusian scientific media. The cognitive tasks of scientific media as a phenomenon of cognitive activity are determined. The concepts of scientific digital media and web platforms for informing readers about new scientific discoveries and events are considered. The system-forming factors that influence the formation and development of Belarusian scientific media are identified: 1) historical prerequisites for the functioning of scientific media in the Soviet period and in the era of state independence; 2) globalization of the media market as a whole and consolidation of scientific media in the continuum of the scientific community, consisting of an audience stratified by target characteristics; 3) the growing need of the audience for accessibility, expansion of the volume and constant updating of scientific knowledge; 4) changing criteria for the “readability” of scientific knowledge; 5) the disposition of the author of a scientific article (scientist, researcher and journalist). Scientific journalism continues to be a form of cognitive activity, since the processes of cognition are perception, comprehension, analysis, generalization, synthesis, and interpretation of information on a specific research problem. These processes are carried out in a two-way order: from the author to the scientific community as a whole and from the author to a specific reader.

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06.10.2024