PRINTING PRODUCTS IN THE SCHOOL’S CORPORATE CULTURE SYSTEM

UDC 655.3.066:005.346

  • Abashina Dar’ya Sergeyevna − student. Belarusian State Technological University (13a, Sverdlova str., 220006, Minsk, Republic of Belarus). E-mail: kindiotiria@gmail.com

  • Kovalevskaya Natal’ya Ivanovna − Senior Lecturer, the Department of Editing and Publishing Technology. Belarusian State Technological University (13a, Sverdlova str., 220006, Minsk, Republic of Belarus). E-mail: naivs@tut.by

DOI: https://doi.org/10.52065/2520-6729-2022-261-2-76-82

Keywords: corporate identity, class corporate culture, functions and components of corporate culture, class team formation, identity.

For citation: Abashina D. S., Kovalevskaya N. I. Printing products in the school’s corporate culture system. Proceedings of BSTU, issue 4, Print- and Mediatechnologies, 2022, no. 2 (261), pp. 76–82 (In Russian). DOI: https://doi.org/10.52065/2520-6729-2022-261-2-76-82.

Abstract

From the 2022/2023 academic year, a distinctive element is introduced, as well as a school uniform for each educational institution of the Republic of Belarus. Of particular relevance in this regard is the formation of a corporate culture that will contribute to the development of the aesthetic and artistic taste of students, a sense of corporate affiliation, respect for the traditions and specifics of the school, and the creation of an attractive image of the educational institution.

The corporate culture of the classroom is a powerful strategic tool that allows you to orient all students towards solving common problems, mobilize their initiative and ensure effective interaction in the educational environment. A developed corporate culture is one of the most effective ways to form a positive attitude towards social norms.

The article shows the role of printing products in the formation of the corporate culture of the class in children of primary school age. The main criteria of corporate culture are identified, the principles of designing the visual identity of the class are considered. The concept of image products for creating class identity is described: the interests of parents and children are studied, types of printing products are determined, layouts are developed.

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