Abstract

With the intensification of competition in various branches of production and the sales market, the struggle for the consumer is being waged more and more actively. Increasing globalization leads to competition not only between producers of goods and services, but also between countries and entire regions. In such conditions, the importance of all types of means of individualization increases, as well as the need to improve the legislative mechanisms for their application and protection. The main purpose of means of individualization is to help distinguish between organizations, goods, works or services. Means of individualization are a separate type of intellectual property, which includes trade names, geographical indications, trademarks and service marks.