MEDIATIZATION OF SOCIETY AS A PROCESS

UDC 316.47+316.772.4/5

  • Tatsiana Navitskaya – Researcher of Center for Social-Philosophical and Anthropological Studies. Institute of Philosophy of the National Academy of Sciences of Belarus (1/2, Surganova str., 220072, Minsk, Republic of Belarus). E-mail: navitskaya.philosophy@gmail.com

DOI: https://doi.org/10.52065/2520-6885-2021-245-1-166-170

Key words: mediatization, media, mass media, new media, process, medium theory, mediatization theory.

For citation: Navitskaya T. Mediatization of society as a process. Proceedings of BSTU, issue 6, History, Philosophy, 2021, no. 1 (245), pp. 166–170 (In Russian). DOI: https://doi.org/10.52065/2520-6885-2021-245-1-166-170.

Abstract

The article presents the analysis of the idea of mediatization as a process within the framework of the medium theory and in the mediatization theory, which investigate the role of media in the transformations of culture and society. For representatives of these approaches, the procedural essence of mediatization seems to be conventional, but there is no consensus on how the influence of media on social change is chronologically structured. The features of its periodization, as well as the nature of the change of its stages, the issues of their correlation are considered. In the work, there are summarized the views on the determination of social dynamics by means of mediums by representatives of the medium theory. The approaches to the course of mediatization in modern Western media and communication studies are analyzed in detail (S. Hjarvard, A. Hepp, A. Hoskins). The interpretation of mediatization as the main metaprocess of our time (F. Krotz), which is comparable in importance to globalization, individualization and commercialization, is analytically considered. The modern phase of mediatization is understood as “extended mediazation”, “deep mediatization”, which is based on new media – the socalled “liquid media”.

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15.03.2021