EVOLUTION OF METHODS AND TECHNOLOGIES OF ELECTORAL POLLING

UDC 316.46(324)

  • Zaytseva Nadezhda Viktorovna − PhD (History), Associate Professor, Assistant Professor, the Department of Economics and Law. Belarusian National Technical University (65, Nezavisimosti Ave., 220013, Minsk, Republic of Belarus). E-mail: nadezhda_zaytseva_1972@ mail.ru

  • Kandrichina Irina Nikolaevna − PhD (Sociology), Associate Professor, Assistant Professor, the Department of Management. Belarusian National Technical University (65, Nezavisimosti Ave., 220013, Minsk, Republic of Belarus). E-mail: ikandrichina@yandex.ru

DOI: https://doi.org/10.52065/2520-6885-2022-263-2-68-72

Keywords: electoral poll, electoral forecast, electorate, public opinion poll, statistical modeling, market forecast, polling experiment.

For citation:Zaytseva N. V., Kandrichina I. N. Evolution of methods and technologies of electoral polling. Proceedings of BSTU, issue 6. History, Philosophy, 2022, no. 2 (263), pp. 68–72 (In Russian). DOI: https://doi.org/10.52065/2520-6885-2022-263-2-68-72.

Abstract

Since the first electoral poll was conducted during the 1936 elections in the United States, the technology of their use has undergone drastic changes. Despite the fact that electoral research and its results remain important determinants of electoral behavior and the basis for predicting the possible outcome of elections, they are constantly supplemented and replaced by alternative technologies and research methods. The article examines the evolution of ways to achieve the goals of conducting polls from predicting the results of voting to understanding the behavior of voters and planning the strategy of election campaigns.

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08.09.2022