ADAPTATION OF FOREIGN REALITY SHOWS TO THE NATIONAL SPECIFICITY OF THE CHINESE AUDIENCE

UDC 654.197

  • Li Zheng − PhD student, the Department of Television and Broadcasting. Belarusian State University (9, Kalvariyskaya str., 220004, Minsk, Republic of Belarus). E-mail: 630332130@qq.com

DOI: https://doi.org/10.52065/2520-6729-2022-261-2-57-63

Keywords: adaptation, reality show, national specificity, Chinese audience.

For citation: Li Zheng. Adaptation of foreign reality shows to the national specificity of the Chinese audience. Proceedings of BSTU, issue 4, Print- and Mediatechnologies, 2022, no. 2 (261), pp. 57–63 (In Russian). DOI: https://doi.org/10.52065/2520-6729-2022-261-2-57-63.

Abstract

The article deals with the problems of adapting foreign reality shows to the national specifics of the Chinese audience. The features of such adaptation at different stages of the development of reality shows in China are analyzed. The author highlights the differences between Western reality shows and their adapted Chinese models. In the article, the author points out the necessity of producing content that will reflect the social and moral values of the Chinese audience. The author emphasizes the importance of stimulating the educational function in the adaptation process by using edutainment technologies, which combines educational and entertainment practices. Based on the examples of reality shows, specific measures are proposed to adapt foreign reality shows to the national specifics of the Chinese audience.

Download

References

  1. Ushakov D. N. Bol’shoy tolkovyy slovar’ russkogo yazyka [Great Dictionary of Russian language]. Moscow, Dom Slavyanskoу knigi, 2008. P. 959.
  2. Moran А. Global franchising, local customizing: The cultural economy of TV program formats. Continuum: Journal of Media & Cultural Studies, 2009, no. 23 (2), pp. 115−125.
  3. Chalaby L. K. At the origin of a global industry: The TV format trade as an Anglo-American invention. Media, Culture & Society, 2012, no. 34 (1), pp. 37−53.
  4. Kretschmer M., Singh S. Exploiting Idols. Available at: http://tvformats.bournemouth.ac.uk/Downloads/Exploiting_Idols.pdf (accessed 12.03.2022).
  5. Lu Yan. Research of adapted creative strategies in television reality shows. Journal of New Research, 2019, no. 10 (1), pp. 105−107 (In Chinese).
  6. Li Pejyu. Kul’turnye razlichiya i adaptatsiya: issledovanie lokalizatsiya realiti-shou. Dissertatsiya magistra zhurnalistiki [Cultural differences and adaptation: Research Localization Realistic Show. Dissertation master of Journalism] Xian, 2015, p. 44 (In Chinese).
  7. Hu Chzhifen. Strategic goals and measures to localize the production of Chinese television programs. Modern movies, 2001, no. 3, pp. 88−91 (In Chinese).
  8. Gun Chenbo, Chzhan Czyun’chan, Van Fu. Realiti-shou v Kitae [Realistic Show in China]. China Radio Film & TV Press, 2015. P. 436 (In Chinese).
  9. Abramov R. N. Professionalization of scientific journalism in Russia: community, knowledge, media. Vestnik Tomskogo gosudarstvennogo universiteta. Filosofiya. Sotsiologiya. Politologiya [Bulletin of Tomsk State University. Philosophy. Sociology. Political science], 2014, no. 1, p. 121 (In Russian).
  10. Du Sin’, Han’ Cyan. Study of the Development of Chinese Realistic Show. Obucheniye i obrazovaniye [Education], 2013, no. 6, pp. 111−112 (In Chinese).
21.03.2022