CHINA'S MEDIA INDUSTRY DEVELOPMENT IN THE CONTEXT OF GLOBAL INFORMATION MARKET TRENDS

UDC 070.1:339.972

  • Sun Xiaohan − Master of Philology, PhD student, the Department of Medialogy. Belarusian State University (9, Kal’variyskaya str., 220004, Minsk, Republic of Belarus). E-mail: 993469795@qq.com; scientific adviser Andrei Potrebin – PhD (Philology), Associate Pofessor, Assistant Professor, the Department of Medialogy. Belarusian State University 993469795@qq.com

DOI: https://doi.org/10.52065/2520-6729-2022-255-1-48-54

Key words: media industry, global information market, market elements, cultural products, media convergence, collaboration, global innovation chain.

For citation: Sun Xiaohan. China's media industry development in the context of global information market trends. Proceedings of BSTU, issue 4, Print- and Mediatechnologies, 2022, no. 1 (255), pp. 48–54 (In Russian). DOI: https://doi.org/10.52065/2520-6729-2022-255-1-48-54.

Abstract

The article discusses measures to develop the Chinese media industry in the global information market. In a post-industrial economy dominated by globalization and digitalization, China's media industry has faced new challenges and opportunities in the process of actively integrating into the global market. The purpose of the study is to analyze the market structure and status quo in the global creative economy, and provide recommendations for China to use the media industry as a starting point for the structural transformation of the economy and improve the international competitiveness of content industry products. According to the author, while maintaining an open and free market, it is beneficial for China to use digital media convergence and new media platforms to open global markets for its media products. The point is to balance the originality of Chinese culture with global market acceptance in line with the principle of cultural diversity, complete the transformation to a creative content industry, and make the Chinese media industry more competitive.

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22.01.2021