POSSIBILITY OF USING NATIONAL CULINARY TRADITIONS AS AN ESSENTIAL CONDITION EFFECTIVE PROMOTION OF A TOURIST DESTINATION

UDC 338.482

 

Bessarab Dmitry Aleksandrovich – PhD (Geographical), Associate Professor, Assistant Professor, the Department of Tourism, Nature Management and Hunting. Belarusian State Technological University (13a, Sverdlova str., 220006, Minsk, Republic of Belarus). E-mail: dibess1@yandex.ru

 

DOI: https://doi.org/ 10.52065/2519-402X-2024-282-16.

 

Key words: tourism, ethnocultural tourism, tourist destination, tourism brand, tourism development in Belarus, national cuisine, life and mental organization of the population.

For citation: Bessarab D. A. Possibility of using national culinary traditions as an essential condition effective promotion of a tourist destination. Proceedings of BSTU, issue 1, Forestry. Nature Management. Processing of Renewable Resources, 2024, no. 2 (282), pp. 132–140 (In Russian). DOI: 10.52065/2519-402X-2024-282-16.

 

Abstract

The article presents the author’s views on the possibilities of using an authentic gastronomic brand in the marketing of a tourist product, which is one of the indicators of a tourist destination. In this regard, the ecological and cultural-historical heritage of our country can act as a necessary condition for thesustainable development of the latter. In recent decades, there has been a pronounced increase in consumer interest in gastronomy, which is confirmed by the presence in the information space of a large number of materials presented on various media devoted to this topic. Those of them that either spontaneously or purposefully developed as culinary brands are especially appreciated. In this case, they often become the conductor of the function of identifying the destination for the consumer, namely, communicating to him the significant differences or uniqueness of this structural unit of tourism. It is stated that the economic system should be considered as a set of mechanisms and institutions for making and implementing decisions related to production, income distribution and consumption within a certain geographical area. In this case, it is an object of management, and the key points of this process will be making decisions about what, how much and how to produce, who should receive these products and whether the system is able to adapt to changes. That is, it is necessary to assess its potential competitiveness, which means to present a marketing strategy that allows you to predict its future development. It is emphasized that the marketing of a tourist product and the creation of an authentic gastronomic brand, which is one of the indicators of the destination, should be based on the use of the historical element of the national Lithuanian-Belarusian cuisine, the image of which includes a recognizable number of retro components. An important role is played by assessing the attractiveness of the country's culture and its national myth in the views of a foreign traveler, which potentially leads to an increase in the export of tourist services. At the same time, the combination of the above-mentioned factors potentially activates opportunities for the development of domestic tourism.

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. 13.03.2024