MEDIA SERIES CONTENT IN PUBLISHING

UDC 655.4/5:659.1

 

Shishkina Nadezhda Igorevna – PhD (Philology), Assistant Professor, the Department of Editing and Publishing Technologies. Belarusian State Technological University (13a, Sverdlova str., 220006, Minsk, Republic of Belarus). E-mail: shishkina-@mail.ru

Kovalevskaya Natalia Ivanovna – Senior Lecturer, the Department of Editing and Publishing Technologies. Belarusian State Technological University (13a, Sverdlova str., 220006, Minsk, Republic of Belarus). E-mail: naivsnaivs@gmail.com

 

DOI: https://doi.org/ : 10.52065/2520- 6729-2023-273-2-9 (In Russian).

 

Key words: media series content, visualization, genre of literature, publishing repertoire, film adaptation, novelization, rating systems, non-fiction.

 

For citation: Shishkina N. I., Kovalevskaya N. I. Media series content in publishing. Proceedings of BSTU, issue 4, Print- and Mediatechnologies, 2023, no. 2 (273), pp. 60–65. DOI: 10.52065/2520- 6729-2023-273-2-9 (In Russian).

 

Abstract

This publication examines the scale of the spread of such a phenomenon as the visualization of publishing products. The definition of the concept of multi-series media content is given, the task of its creation is highlighted, the classification is given. It is proved that in the modern book market, almost every publishing house has ever produced products related to audiovisual media content. The main popular publishing projects related to television series are given. The article analyzes publishing products related to the media content in the repertoire of modern Russian and foreign publishers, considers its types (publications of fiction, non-fiction publications and supplementary products) and features of the concept of creation. The influence of television series on increasing the demand for book products, the release of new publications and the popularization of books and reading among the youth audience is shown. The specific features and characteristic features of media serial content in modern publishing are highlighted. The phenomenon of increased popularity of publishing products related to media content among potential readers-buyers is explained.

 

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17.04.2023