TELEVISION COMMUNICATION: SPECIFICITY, PARAMETERS AND STRUCTURE

UDC 070:654.197+316.774:654.197

  • Khmel Lizaveta Ramanovna − PhD (Philology), Senior Lecturer, the Department of Television and Radio Broadcasting. Belarussian State Univetsity (4, Nezavisimosti Ave., 220030, Minsk, Republic of Belarus). E-mail: Elizaveta.chmel@gmail.com

Keywords: television interaction, model, addressee, communication, speech behavior.

For citation: Khmel L. R. Television communication: specificity, parameters and structure. Proceedings of BSTU, issue 4, Print- and Mediatechnologies, 2022, no. 2 (621), pp. 70–75 (In Belarusian). DOI: https://doi.org/10.52065/2520-6729-2022-261-2-70-75.

Abstract

The article examines television communication from the perspective of pragmatics. The author presents the main features of the television process and highlights three main components of the model of television communication (conversation participants (addressers and addressees of telecontent); communicative relations between communicators (speech behavior); communicative situation during interaction (extralinguistic factors)), which influence the construction of effective interaction on the television screen.

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18.08.2022